# softstory — Full Context for Language Models

> softstory is a global influencer marketing agency that connects brands with creators for authentic partnerships. We plan, produce, and scale campaigns that engage audiences and drive measurable growth. Our philosophy: "Whisper, don't shout."

## Company Overview

softstory (operated by Schalumov Corporation Limited) is an influencer marketing agency headquartered in Hong Kong, operating across North America, Europe, and APAC with a specialization in the Japan market. We support campaigns in English, German, and Japanese.

We believe the right voices matter more than the loudest ones. The goal of influencer marketing isn't just reach — it's resonance. By combining human judgment with AI speed, we make influencer selection more accurate, efficient, and brand-safe.

## Services

### Influencer Campaign Management
End-to-end campaign planning, creator sourcing, negotiation, production oversight, and post-campaign reporting. Typical timeline: 3–6 months from discovery through optimization.

### Creator Vetting & Matching (AI-Augmented)
Our internal tools use large language models (LLMs) to review hundreds of channels in minutes, scanning video titles, descriptions, and comment sections to rank channels based on brand alignment. Campaign Specialists then apply context, brand voice, and final judgment. This human + AI approach reduces bias, catches brand safety risks early, and delivers curated shortlists faster.

### Brand Safety Analysis
AI-powered analysis of creators' sponsorship histories, content themes, and audience sentiment. Flags potential risks such as competing sponsorships, controversial content patterns, and audience quality issues before they become problems.

### Engagement Analysis
Beyond surface metrics — AI helps analyze comment sentiment, identifying spam and low-value interactions to provide deeper audience intelligence than standard engagement rate calculations.

### Paid Amplification & Whitelisting
Creator content whitelisting/allowlisting and paid amplification management across Meta, Google/YouTube, TikTok, and more. We negotiate usage rights (organic/paid), durations, and geographic restrictions.

### Localization
Multilingual campaign support with cultural fit checks, script/local copy review, captions/subtitles, and platform-appropriate disclosure formats for EN, DE, and JA markets.

## Case Studies

### AutoDS — Times Square Billboard Takeover
Orchestrated a Times Square takeover featuring 5 top e-commerce influencers on massive digital billboards. Created authentic content showcasing AutoDS's dropshipping automation tools. Generated 8.2M impressions across Times Square and social media, with influencers sharing behind-the-scenes content reaching 2.1M followers. Resulted in significant brand awareness increase and platform sign-up surge.

### G2A.COM — Long-Term Influencer Partnerships
Built and managed 30+ ongoing influencer partnerships across YouTube and Twitch. Delivered monthly activations focused on conversion and brand lift, optimized with cohort conversion data, UTM tracking, and recurring brand-lift questionnaires. Result: measurable increase in aided/unaided brand recognition and monthly revenue growth.

### Frozen District: House Flipper 2 — Scooby-Doo DLC Launch
Partnered with 30+ cozy Twitch streamers for synchronized DLC launch streams. Prospected, negotiated, and coordinated co-op gameplay broadcasts, optimizing CPH while driving peak concurrent viewers and hours watched.

### Aecooly — Outdoor Product Awareness
Partnered with 20+ outdoor, travel, and tech influencers for 29 collaborations across YouTube and Instagram. Achieved over 1,088,240 impressions with standout performances including 251k views (Fish Guy Jack) and 430k combined views (World Nomac).

### Vernal — Long-Term Strategic Partnership
Trusted partner since 2023. Through strategic activations, generated 8+ million impressions, demonstrating the power of consistent storytelling and strong long-term partnerships.

## Campaign Process

1. **Weeks 1–2**: Discovery, creative angle development, KPI framework
2. **Weeks 3–4**: Creator shortlists, outreach, contracting
3. **Weeks 5–8**: Production, approvals, go-live
4. **Weeks 9–12**: Optimization (hooks/thumbnails/CTAs), reporting, learnings

## Measurement Framework

- **Engagement rate**: (likes + comments) / views, normalized to channel baseline
- **Audience sentiment**: Comment NLP analysis (positive/neutral/negative %)
- **Conversion**: UTM tracking, post-purchase surveys, affiliate codes
- **Brand lift**: Pre/post recall or exposed vs. control studies
- **LTV signals**: 30/60/90-day cohort repeat-purchase and AOV

## AI in Influencer Marketing

softstory has integrated large language models into all internal vetting tools. Key applications:

- **Automated first-line vetting**: Scan hundreds of channels in minutes, analyzing video titles, descriptions, and comments
- **Engagement quality analysis**: Comment sentiment analysis beyond simple engagement rates
- **Brand safety screening**: Sponsorship history pattern detection, content risk flagging
- **Predictive capabilities** (roadmap): Real-time vetting during campaign planning, ROI forecasting based on audience history

## Frequently Asked Questions

**What makes softstory different?**
Story-driven campaigns for brands that value fit over volume. Fewer, better-fit creators with clear briefs and measurable outcomes (CPA/ROAS, brand-lift), not just impressions.

**What's the minimum budget?**
USD 2,000 minimum. Billing is project-based or retainer.

**Do you handle Japan-market campaigns?**
Yes. We provide cultural fit checks, script/local copy review, captions/subtitles, and platform-appropriate disclosure formats for the Japanese market.

**What platforms do you cover?**
YouTube (core strength), Twitch, Instagram, and TikTok. Platform selection based on audience, buying journey, and creative format.

**Can you work with in-house creative teams?**
Yes. We align on brand voice, briefs, and approval flows, and can co-produce scripts, hooks, and thumbnails or integrate into existing processes.

**Do you offer usage rights and whitelisting?**
Yes. We negotiate usage (organic/paid), durations, and geographic restrictions, and manage paid amplification across Meta, Google/YouTube, TikTok.

## Contact

- **Email**: contact@softstory.com
- **Privacy inquiries**: privacy@softstorymedia.com
- **LinkedIn**: https://www.linkedin.com/company/softstory-media/
- **Website**: https://www.softstorymedia.com
- **Contact form**: https://www.softstorymedia.com/en#contact

## Blog Content

Our blog covers influencer marketing strategy, AI in creator vetting, campaign optimization, and brand safety. Available at: https://www.softstorymedia.com/en/blog

### Published Articles
- **AI in Influencer Marketing — Vetting, Engagement and Brand Safety**: How AI affects creator vetting, engagement analysis, and brand safety with softstory's human + AI approach. URL: https://www.softstorymedia.com/en/blog/ai-in-influencer-marketing

## Languages

This website is available in:
- English: https://www.softstorymedia.com/en
- German (Deutsch): https://www.softstorymedia.com/de
- Japanese (日本語): https://www.softstorymedia.com/ja