softstory is a global influencer marketing agency for authentic creator partnerships. Forget ad-reads and say hello to placements that engage, captivate and convert.
A snapshot of how we blend storytelling with data-driven strategy to move the needle for brands across industries.
Times Square billboard takeover
Orchestrated a groundbreaking Times Square takeover featuring 5 top e-commerce influencers on massive digital billboards. Created authentic content showcasing AutoDS's dropshipping automation tools in real-world scenarios. The campaign generated 8.2M impressions across Times Square and social media, with influencers sharing behind-the-scenes content that reached 2.1M followers. Resulted in increase in brand awareness and surge in platform sign-ups.
Long-term partnership & strategic brand activations
Vernal has been a trusted partner since the early days at softstory. Together we have grown since 2023 and built a partnership rooted in loyalty and longterm vision. Through strategic activations we have generated 8+ million impressions (and counting), showcasing the power of consistent storytelling and strong partnerships. This goes to show exactly what we stand for as an agency partner: building trust, fostering communities and creating lasting impact.
Outdoor product awareness through authentic lifestyle content
Partnered with 20+ outdoor, travel, and tech influencers to showcase Aecooly's portable products in real-life scenarios. Executed 29 collaborations across YouTube and Instagram for Aero Fan, CamperKit, and Waist Fan products. Content focused on unboxing, outdoor use, and lifestyle demos with exclusive discounts and giveaway campaigns. Achieved over 1,088,240 impressions with standout performances from Fish Guy Jack (251k views) and World Nomac (430k combined views). Strategic micro- and mid-tier influencer partnerships demonstrated authentic product integration while driving measurable brand awareness in competitive consumer electronics market.
Our impact in numbers
Where authentic partnerships meet strategic influence
We connect brands with creators who tell stories that resonate. No loud campaigns, no forced endorsements-just genuine partnerships that build trust and drive meaningful engagement.
"Despite tight deadlines and specific requirements, softstory always rises to the occasion and delivers exactly as agreed. Communication is excellent before, during, and after the campaign, including a detailed post-campaign report."
Our approach is simple: we find creators whose values align with your brand, then we get out of the way. No scripted content, no rigid briefs-just authentic storytelling that converts. We've helped brands increase engagement by 300% while maintaining the soft, approachable voice that builds lasting relationships.
Learn how to grow your business with our expert advice on influencer marketing, content creation, and building authentic brand partnerships.
Discover actionable tips and deep-dive analysis to elevate your influencer marketing campaigns and build authentic brand partnerships.
Ready to tell your brand's story? Let's create something meaningful together.
